User Experience Myth – Limited Only To Frontend And UI

by | Aug 13, 2023 | Articles & Publications | 0 comments

This is my Expert Views  article published on Knowledge Ridge

User Experience Engineering (UXE) is a critical function encompassing the entire user journey, from initial awareness to post-purchase support. However, there is a common misconception that UXE is only limited to the front end and UI of a product or service. This is a dangerous myth, as it can lead to products and services that are not user-friendly or effective. 

UXE encompasses a wide range of activities, including: 

User Research 

This involves gathering data about users’ needs, wants, and expectations. 

User Analysis 

This involves using the data gathered from user research to identify areas for improvement. 

User-centered Design 

This involves designing products and services tailored to users’ needs. 

Usability Testing 

This involves testing products and services with users to get feedback on their usability. 

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