This is my Expert Views article published on Knowledge Ridge.
User Experience Engineering (UXE) is a critical function encompassing the entire user journey, from initial awareness to post-purchase support. However, there is a common misconception that UXE is only limited to the front end and UI of a product or service. This is a dangerous myth, as it can lead to products and services that are not user-friendly or effective.
UXE encompasses a wide range of activities, including:
This involves gathering data about users’ needs, wants, and expectations.
This involves using the data gathered from user research to identify areas for improvement.
This involves designing products and services tailored to users’ needs.
This involves testing products and services with users to get feedback on their usability.
Read the complete article on https://www.knowledgeridge.com/c/ExpertsViewsDetails/836